Shopify vs WordPress: Which should you choose?

One vital phase of starting an eCommerce business is choosing the right platform. Being able to pick the right platform for you can be a tricky decision, especially if you are new to eCommerce. Are you planning to start your eCommerce business and are stuck on choosing between Shopify and WordPress? This article is here to guide you on which platform is best for you.

 

Shopify vs WordPress: Overview

Shopify and WordPress are two different eCommerce platforms with their uniqueness, advantages, and disadvantages. WordPress is mainly used for creating all types of websites, but with the help of the WooCommerce plugin, it can offer a functional eCommerce website. On the other hand, Shopify was created to offer a responsive eCommerce platform.

With over 60% of eCommerce businesses built on these platforms, it goes to show how they are effective and widely accepted. Both Shopify and WordPress offer many tools and insights to help make your eCommerce business successful.

 

Hosting

When it comes to hosting, the WordPress platform is a self-hosted platform, so you get full autonomy and control over your eCommerce store. Shopify isn’t a self-hosted website, so you don’t get complete control over your store, but you get enough control and can do more than enough with it.

Pricing and Value

Shopify offers 3 pricing plans which are $29, $79, and $299, which are monthly payments. Whether you want to run a small, medium, or big eCommerce business, these pricing plans are designed to meet different eCommerce business demands. These plans cover every necessary feature needed to run an eCommerce business, and the higher the amount, the more the feature.

Running a WordPress eCommerce platform doesn’t have a fixed price, but businesses can start with as low as $100 per year, and this is for your hosting and domain name. To get more premium features, you will have to pay more. Some of these include premium themes, eCommerce integrations and tools, and a developer if you have no idea how to set up the website.

Guidance and support

With Shopify, you can get professional help 24/7 at no extra cost. WordPress offers no customer support, and you are stuck with hiring a developer when facing any issues.

SEO

Being able to drive search engine traffic to your eCommerce business helps generate sales. With WordPress, you get a lot of effective SEO tools and plugins that can get your store ranking on search engines. Shopify offers some tools and functionalities for SEO but is quite limited compared to WordPress.

Marketing

Both the Shopify and WordPress platforms offer many marketing tools and functionalities to grow your business. The good thing is that, both the Shopify platform and WordPress support our dropshipping software. You can check out the Shopify plugin here and the WordPress plugin here.

Ease of use and customization

Shopify is an easy-to-use eCommerce platform, but there is a limit to how much customization one can make on their website and store. WordPress is a bit easy to use, but you can encounter some challenges with no tech knowledge. Also, WordPress offers almost limitless customization as it is a self-hosted platform.

Security

Shopify secures your website and carries out routine checks without harming your store, but with WordPress, you have to keep your website secured.

 

Shopify vs WordPress: Which should you choose?

In summary, both platforms offer a lot and are designed to meet different needs. They offer a wide range of marketing features and don’t require a huge sum to start. Shopify is a good option for individuals with no technical knowledge and looking to run their online store themselves. WordPress offers more features and customization but requires some technical knowledge, or you will have to hire a skilled individual at some point. Bottom line, these platforms can help you grow and scale your eCommerce business; it all depends on what suits you.